BPO's Build Talent Pool Through Corporate Social Responsibility Programs

This interesting article notes how Philippine BPO firms, faced with a shrinking talent pool of qualified workers to hire from, are using their Corporate Social Responsibility Programs, especially education focused programs, to access a talent pool for future employment.

With the rising cost of making "raw" grads employable and having to compete in a vicious cycle of poach and be poached BPO's have to look at creative new ways to create a "funnel" of low attrition recruitable talent that is sustainable over the long term.

This is an interesting new twist on the business model of global software firms such as NIIT that also operate their own education arms and actively utilize these divisions to hire new talent.
NIIT's model is a for profit model which does not necessarily buy loyalty of its incumbent employees for tenure which I feel the associates recruited through a CSR program would have.

Think about it, who would you be more loyal to - somebody who charged you for your education or somebody who gave you the education for free?